Hosting a contest is often an underutilized but effective
method of attracting more subscribers to your list.
A contest puts leverage to work for you because you're
using the resources of many people to obtain one goal which
is to obtain subscribers and traffic to your site.
You might want to know that a contest involves skill and
while a sweepstake takes luck. Many people do not know the
difference between these two terms. Now you know and here's
why it's important to know.
Every heard of eBay? You probably have unless you've been
living under a rock for the last 5 years. eBay is the
largest and most popular auction site on the internet.
Their site is one of the top 10 most trafficked sites on
the internet every month.
eBay is so popular because it's bargain central and more
importantly a playground for competitive bargain hunters.
Competition is the key word here. Since contests involve
skill they bring out the competitive nature in people.
When competition rears his ugly head it's hard to stuff him
back in his hole.
To start a competitive contest you need to contact product
owners and ask them to donate prizes.
Here is what I do. I set up a web page describing all the
benefits to the product owner for donating a prize. This is
a simple joint venture which requires nothing from the
author but a prize donation.
You will have to tell them all the boost of traffic that
they will get to their site from the contest page.
Many times the way contests are set up is that several
product owners donate a prize and everyone who donates a
prize has to send a mailing to his or her list.
The contest organizer creates a central page listing all
the prizes with a link to the sales page of the prize.
What happens is that people will go to the central page,
enter the contest and wait to see if they win the prize(s).
If they don't win they just might buy the prizes because
they're so interested in the prizes.
That's where the product owners benefit. By agreeing to
give away a prize they will get some potential sales and a
lot of traffic which could result in more subscribers to
their mailing list.
Usually the way that winners are picked from these types of
contests are random drawings which require luck. Then it's
not a contest but a sweepstake.
You can get some results with sweepstakes but you won't get
massive results unless you run a competitive contest which
is based on skill.
You must require people to do something to earn the prize.
Many times you will be required to join all the mailing
lists of the contest prize donators. Generally, the more
mailing list that the entrant is required to join the less
likely they will enter.
It's not effective for the contest donators also because if
people are joining 5-10 different mailing lists at the same
time they will become overwhelmed with information and
unsubscribe from most of them.
The less you require from entrants the more people you have
entering the contest.
The points to remember when setting up a successful contest
a.) Make sure winners are chosen by skill b.) Have a lot of
valuable prizes c.) Do not require so much from the
entrants d.) Have lots of people with big mailing lists
promote the contest
Now here's how you as the contest organizer benefit. You
get to use affiliate links to show people the prizes they
You also get to have the email of all the entrants of the
contest so you can send them consolation prizes in the form
of discounts or specials from the prize donators.
In effect, contests are great list builders.
If you've never held a contest before it requires a little
coordinating at first but is very rewarding for everyone if
you do everything right.
Gary Huynh is an expert at using contests to gain thousands
of subscribers to his various mailing lists. Learn how to
get your own contest set up for you in 5 minutes and start
promoting it to build your own list. Also enter to win over
$10,500 in prizes in his ongoing contest.
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