"Everything worthwhile has a cost... Whenever you think you
are getting something for nothing, look again—someone,
somewhere, somehow is paying for it. Behind every free
lunch there is a hidden cost to be accounted for."
Edwin G. Dolan
If you, or any of your business prospects, believe that time is
money, then yes, the "There Ain't No Such Thing As A Free Lunch"
principle DOES apply to your internet business.
What you can't invest in money, you will have to invest in
time. You will have to be able to put the axe to the grind for
more hours per day or week, and you will have to wait for
more weeks and months before your ship comes in.
Those are the facts.
If you are able to think outside the box (and few internet
entrepreneurs CAN'T!) then the principle can be stretched a
little. Are you balking at spending a few pennies a day to
boost your sales? Do some research comparing what your
marketing program offers and what the same services cost
on the open market. Compare what information your
program offers and what you can learn elsewhere. For
* find some online business forums and search these topics:
free advertising, phone follow-up techniques, sample
follow-up letters, sample phone scripts.
* investigate your and other affiliate marketing programs
for all the above plus services and tools such as: prospect
notification, contact manager, online forum, billing and
revenue collection, gateway website, company resource
center, free sales and marketing tools, affiliate training
courses, successful team support, commission or
compensation schedule. In other words, look at
EVERYTHING that the program will give you for free.
* research what you would have to pay for any or all of the
above tools, hints, and services.
How does your affiliate program measure up? What do
you get for free and therefore, what do you save? How
much can you afford to invest based on these savings?
If you absolutely HAVE NO MONEY to invest, that's one
thing. If you have a knee-jerk reaction to investing in
something that "says it's free", think again. What other
business in the WORLD besides one on the internet can
you begin for NOTHING? How many pennies a day can
you AFFORD to invest in your business, maybe not now
but as soon as possible?
If you have nothing, you can start and run a business.
You will have to pay for it, however, with time. Free ads
need to be worked every day. Free ads drop out of
sight as new ads follow. You need to study your product
till you know it inside and out, so all prospective affiliates
can be led, encouraged, taught how they too can succeed.
Since the name of the game is visibility amongst the
billions of offers on the internet, you can't afford to waste a
single hard-won prospect.
Without any money to invest in advertising, this will be a
long slow process. You will have to determine how YOU
can best achieve sales and attract affiliates, because
each person's skills, style and dislikes are different.
You need to be internet savvy because all the information
you require to succeed is out there, you just have to know
how to find it. Study, seek your own answers, and know
where and how to ask questions. You will win the game
with patience and persistence.
About the author:
Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. Free newsletter, more articles, and business start-up info at: http://www.work-at-home-business-opportunity-canada.com
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